We grow up in society thinking that an 8 out of 10 in anything is pretty good. But in the case of restaurant guest experience, 8 out of 10 doesn’t cut it. A survey conducted by The Fifteen Group of random restaurant guests found that only a 9 or 10 out of 10 guest experience ensures repeat guest traffic, as well as new guest word of mouth promotion.
It is your staff that have the biggest effect on guest experience—they greet guests at the door, show them their table, answer their questions about the menu, take orders, mix drinks, prepare food, ensure the table is clean, ensure the restaurant is clean, ensure that your brand and concept are represented accurately and much, much more. They are the only ones that are going to deliver that 10 out of 10 guest experience that you need—to think that can happen without effective staff training is wishful thinking.